Syfy?

The Sci Fi Channel... America's greatest resource for Twilight Zone reruns and movies about computer-generated snakes attacking bad Canadian actors... has decided to change it's name/logo/state of being from this:

To this:

(sigh)

You know... I really don't even have anything to add. What they're doing, very specifically, is going from being an actual thing to being a thing that just sounds like an actual thing. "Sci Fi" is a real concept that people can grasp immediately. "Syfy" is a made-up word that means nothing more than "our marketing department has a drinking problem, but we're running out of options."

So... yeah... okay, honestly, I wasn't really going anywhere with this. Other than pointing out that what the Sci Fi Network is doing is stupid, of course, but I guess that's kind of obvious. What do you want from a dude; it's Saturday and I'm running on bad sleep, Dr. Pepper, and lil' smokies. Content be content, bitches.