Saturday, March 21, 2009


The Sci Fi Channel... America's greatest resource for Twilight Zone reruns and movies about computer-generated snakes attacking bad Canadian actors... has decided to change it's name/logo/state of being from this:

To this:

You know... I really don't even have anything to add. What they're doing, very specifically, is going from being an actual thing to being a thing that just sounds like an actual thing. "Sci Fi" is a real concept that people can grasp immediately. "Syfy" is a made-up word that means nothing more than "our marketing department has a drinking problem, but we're running out of options."
So... yeah... okay, honestly, I wasn't really going anywhere with this. Other than pointing out that what the Sci Fi Network is doing is stupid, of course, but I guess that's kind of obvious. What do you want from a dude; it's Saturday and I'm running on bad sleep, Dr. Pepper, and lil' smokies. Content be content, bitches.


Blogger The Unbearable Banishment said...

Syfy: Brought to you by the makers of LOL and OMG.

2:10 PM  
Anonymous Anonymous said...

if this is some back-handed way of pulling in actual viewers, i'm adamantly opposed. basically, whether it's SyFy or SciFi, they need terrible movies to drink to on saturday nights, i guess is what i'm saying.

3:24 PM  
Anonymous Anonymous said...

yeah, basically all the guy (the owner of the network) is doing by changing the name is alienating the current viewing population. it's a really dumb move, and he'll see the station lose shitloads of money. especially after the comment he made about the current viewing population - i guess to, i don't know, CHANGE it. but what?

4:19 PM  
Blogger Digital Fortress said...

What a lame-brained idea.The current name and logo are perfect. What is the justification to even change it?

4:38 PM  
Blogger Nicole said...

The thought of how many people must have approved this kind of thing always baffles me. Idiots!

7:33 PM  
Blogger Jason Quinones said...

this new crop of graphic art/logo designers are fucking bullshit hacks.

first tropicana oj now this.


7:50 AM  
Blogger TFKoP said...

I can only ask Y?

7:24 PM  
Blogger lacochran said...

Next they'll put the F backwards, like ToysRUs.

And "Imagine Greater"? I'm imagining greater slogans right now.

1:38 PM  

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