Monday, June 04, 2007

Red Bull Hates Women

Is it just me, or have the makers of Red Bull finally crossed the line into some unbelievably morally repugnant territory with this commercial:

What we've got here is a superhero, one who's apparently fueled by Red Bull, hearing a woman being attacked outside of his window. He runs to the fridge, finds he's out of his particular power-granting elixir, and so decides, quite casually, to leave the screaming lady in the hands of her attackers.

Uh... what? Maybe it's because the woman's cries for help aren't quite as "cartoon-y" as they intended them to be, or maybe it's because I, personally, am not a big fan of women being accosted, but this ad really left me with a bad taste in my mouth. Which, ironically, is the same thing that happens when I drink Red Bull. Now, to be fair, there are police sirens right at the very end of the commercial, which I think we're supposed to assume means that the police are on their way to help the girl in trouble. Still, there are some questions left unanswered...

Questions For The Red Bull Ad Department

-Do superheroes really hang around their efficiency apartments in full uniform? Also, are we expected to believe that superheroes own ottomans?

-If your superhero is powered by Red Bull, why doesn't he keep a large supply on hand? Is he just lazy about shopping?

-Parenthetically, shouldn't you, the company that makes the source of his powers, always be checking in with said superhero to make sure he's not out of stock, if for no other reason than to keep your brand image untainted?

-Shouldn't your slogan be "No Red Bull? No Wiiiings. But There Will Be Rape."? Maybe not for all of your ads, but definitely for this one.

-If we don't drink Red Bull, are we supporting the brutalization of women everywhere? Because that's totally what I got from your commercial.

28 Comments:

Blogger Unknown said...

Is he just lazy about shopping?

To be fair I am powered by Diet Mountain Dew and I am out right now. Its kind of a catch 22 because if I had some diet MD I would have enough pep to go get some more.

This might be the trap our little friend has fallen in to .

9:16 AM  
Blogger Clinton said...

I see where you're coming from. It's like with me and beer; when I'm out, I actually start to become a productive member of society, which in turn makes me want to drink less beer. It's a vicisous circle, which is why I always keep a steady supply of beer on hand.

9:46 AM  
Blogger Jeff said...

What the commercial doesn't show us is that the woman's attacker is also amped on Red Bull.

9:57 AM  
Blogger Kitty said...

The Tick always hung around in his efficiency apartment in full uniform, along with his sidekick. I believe he also had an ottoman.

Not Saying, just saying...

10:34 AM  
Blogger Clinton said...

Jeff... I can only assume that this is merely one in a series of commercials. We'll see it from the mugger's point of view next. Then the woman's. Then the doctor at the ER's.

Kitty... True. However, the The Tick would never leave a woman in distress because he was out of an energy drink. His thirst was only quenched by JUSTICE!!!

10:42 AM  
Blogger lioux said...

I'm going to go and buy a six pack of Justice®™©™. Where do I buy that particular beverage?

10:59 AM  
Blogger Jeff said...

hey lioux, I'm fairly certain that they sell Justice®™©™ at my local bodega.

11:04 AM  
Blogger Clinton said...

Justice is available wherever Truth and Liberty are sold. So, yeah Jeff, bodegas basically.

11:09 AM  
Blogger Colleen said...

Funny post! I guess we haven't come very far from when Popeye would run out of spinach and just let Brutus/Bluto ravage Olive Oyl. Maybe she was asking for it in her ankle-length skirt.

11:35 AM  
Blogger Irish and Jew said...

It's funny, i thought the same thing when i saw this ad, but i didn't say anything because i thought people would say i was paranoid ;)

Thanks for doin the dirty work clinton!

-Jew

11:35 AM  
Blogger quin browne said...

i'm with jew...although, i know i'm paranoid, so, i seldom say anything.

my other concern is...how many outfits does he have? is it one that just stays clean? does he shower in it? how does he go to the bathroom? are there hidden zippers and dropflaps? does he have air conditioning in this heat?

11:44 AM  
Anonymous Anonymous said...

Amazing. For once I actually agree with you on something. This commercial is horrible and offensive.

11:49 AM  
Blogger Clinton said...

Colleen... Olive Oyl's stick-thin body and whiny voice were practically a challenge to potential attackers.

Jew... No problem. Always happy to do the dirty work of others. And remember, you're not paranoid if they're really after you.

Quin... I'm actually starting to think he's naked and the suit is bodypainted on.

banjo... This is totally like when Tango and Cash had to team up to take down Jack Palance.

12:09 PM  
Anonymous Anonymous said...

Irresponsible? Maybe...
Offensive? Not at all...

First of all... it's a fucking Red Bull commercial people!!!! If you haven't already figured out how to fast forward your DVR or flip channels during commercial breaks, there's a good chance I dont respect you as a person!

Second of all... I like to think the bitch had it comin'.

12:13 PM  
Anonymous Anonymous said...

Spoon!!! And also, ninja hedge.

Also, where'd you find a program to make your pic into a photomosiac, C-dog? My husband was actually just asking me if such a program exists yesterday. :)

12:19 PM  
Blogger Big Daddy said...

Red Bull is grody.

I actually tried this new energy booze drink over the weekend called Liquid Charge [doing a review for the magazine].

Not bad. It's tastes like a Shirley Temple on steroids. Problem is, it's malt liquor! Malt liquor always gives me a major hangover.

12:31 PM  
Blogger Clinton said...

Scott... I don't disagree with you. I'm just completely mystified as to exactly how such a wrong-headed commercial could make it to air in this day and age.

Giggleloop... Here ya go

Big Daddy... I was always partial to the Rock Star brand of legal stimulants, myself.

12:46 PM  
Blogger Big Daddy said...

Does Rock Star have hooch in it?

12:55 PM  
Blogger lioux said...

My band Sister Kisser®™©™ drinks Rock Star®™©™ when we're on the road.

You know.

Because we're rock stars.

12:57 PM  
Blogger Clinton said...

Big Daddy... Sadly, no. It's just your run-of-the-mill energy drink. Sparks, however, does have both stimulants and malt liquor. It is also disgusting.

Lioux... I would expect nothing less from Sister Kisser.

1:15 PM  
Blogger Colleen said...

I hate Sparks. Clinton, did your profile photo get passed through a Monet filter or what?

1:23 PM  
Blogger Clinton said...

No, I ran it through a "picture mosaic" maker. See my above response to Giggleloop's comment for the link.

I thought it'd be a nice, arty change. For a bit; then it's back to basics (meaning, terrible pictures of me).

1:57 PM  
Blogger Jeff said...

I just read the other day about a new energy drink licensed from the movie property 'Deep Throat'. No, I'm not making this up.

2:09 PM  
Blogger lioux said...

Here's an energy drink for Bad Asses!

2:26 PM  
Blogger Clinton said...

Careful. You drink too much of that stuff and the next thing you know, you're staring a lot of crappy movies that only play on late-night Showtime.

2:44 PM  
Anonymous Anonymous said...

It took me watching the commercial all day and blowing off my job completely but I have come to a final conclusion as to why Red Bull Man is so dejected and no longer has the spirit to fight crime.... It's not that he's out of Red Bull.... its the utter lack of Jaeger in the commercial. Does anyone actually drink Red Bull without it?

PS- I haven't watched The Simpsons in a long time, but talking about Red Bull Man has brought back fond memories of DuffMan.

"Duffman...can't breath... oh no!"

"Duffman is thrusting in the direction of the problem."

4:33 PM  
Blogger Clinton said...

"Duffman says a lot of things! Oh, yeah!"

4:39 PM  
Anonymous Anonymous said...

Thanks, C-dog! :D

5:28 PM  

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